TIME PERIOD 0:00 -1:35
Question 1
how does the text persuade the viewer to watch on ?
The film starts with the words "nothing is more powerful than an idea whose time has come" this statement is extremely vague but also persuades you to watch on. This supports the theory of enigma code by Barthes. Enigma codes, basically means when some thing is wrapped up in an enigma. this is an effective way to entice the viewer to watch on because it makes them raise questions about the statement.
The piece then goes on to show us pictures of the planet this could connote the joining of humanity through one common goal. A better planet. an opposition theory could be is that it is reminding us that we are all little more than apes clinging on to a rock (reminding us how insignificant we are alone) but reminding us how amazing as a whole we could be. This is followed by showing us many different clips of (happy) people which shows us that this planet can be wonderful and special if we want it to be.
the musicality and sound of the piece starts of in a minor tone and has muffled radio sounds (non- dietetic.) the minor tones will make the people watching it feel sad or emotional when listening to it while the radio noises could connote the fact that they want us to listen up!
Question 2
what techniques does this use that are typical of its genre?
the genre of this film is a charity advertisement (disguised as a documentary) and this is supported by some typical conventions of documentary used i.e the voice over. it also gives us a sense that this could be a meaning full video trying to promote a charity or... it could be a video of propaganda. The beginning stylization of it is set to be reflective like many charity advertisements start i.e RSPCA might have a vague statement about animal cruelty which makes the viewer think about the subject.
you could argue that it plays on the fact that currently people in the world are having money issues (because of the poor state of the economy) and because of that the use of these devices might remind them that they are not the most deprived in the world. alas, by disguising this film as a documentary it makes people believe everything what is said (propaganda or not)
Question 3
in what ways are the audience persuaded that this is a worthy cause for there money ?
although at this stage the clip is not asking for money it becomes notably obvious that this is not just a film to watch and forget about and instead is something that wants to get people talking (free publicity)
firstly the audience of this text is aimed at young fresh mines and liberal or one nation conservatism minded adults. This makes using the socioeconomic scale hard because it it arguably as an advert is promoting A,B,C1 to invest by using the pressure from students and young adult (who are in group E) who actively search for this type of media this then brings in the uses and gratification theory.
Question 4
How is the brand of the text represented ?
kony 2012 is represented positively because firstly, it is shown as a documentary(educating the public). secondly, it is showing a mirror to society which makes it seem like it is more intellectual and has to share what it sees. thirdly it promotes "the American dream" (which is somebody with nothing can grow to live the bachelor lifestyle)which is a goal which the world as individuals love aka embracing Americanization.
one example of kony 2012 trying to be globalized using the "American dream" platform is the fact that it was release on you tube and vimeo. two media outlets which are world wide.
Question 1 (Feedback by Chandni chopra)
ReplyDelete•You have spoken well about the type of sound and what it connotes and have linked it well back to your question.
•Theory well applied Barthes (enigma codes) and the type of reading audiences may view this text as but it would have been better if you included the name of the theorist: Stuart Hall.
•(Extra ones- You should include the type of shots and frame used in this scene and what effect it has on the audiences).
•(Extra ones- You should of combined your first paragraph with the type of colours used. E.g. the use of dark colours combined with voiceover anchors the audience’s attention and creates enigma codes (Barthes). This persuades the audiences to continue to watch the the program.
•(Extra ones- you should have used what types of edits have been used and cuts and what effect does this have on the audiences.
•(Extra ones-you could have used the theory of Blumler and Katz- uses and gratification because you could of said how the 3minutes inform the audiences, educated the audiences and cause an social interaction.
•Extra ones- you could have spoken about voice-over and how it anchors the meaning.
•Extra ones- you should also used the type of lighting used and how it creates enigma, e.g. Low-key lighting creates enigma for the audiences...
•Extra ones- I also, think that you should of talk about the narrative structure and include the theory by Todorov.
Level: 2 mark (6marks)
Ebi: should have used constant media terminology more often e.g. connotes. And follow the extra one point I have written down for you. However, it was a good response.
Question 4 Feedback by Chandnic chopra:
ReplyDeleteYour ideas are good. The two points you have made links to your question, but the second question is always about representation. You have included how Kony is represented as being positively and talked about Americanisation.
(Extra ones)- You should try to use Binary opposition theory (Levi-Strauss) of how Kony is the villian and the youth are the hero's. Or you could connote that he has a dark side whereas the youth have good side.
(Extra ones)- you should try to include how materialisitc people never help, which connotes they are useless.
(Extra ones)- the young black ethnic guy who Kony had abducted you can say how he is represented as someone who is really scareed and sad.
(Extra ones)- You could talk about how the young youth are so active that they want to take part in this propaganda.
(Extra ones)- Also, you can talk about how the main character and his sons relationship is being represented e.g. family man.
Question 3 feedback by Chandni chopra
Well done you have used socio-economic and who it targets.
Good use of media terminology e.g. audiences.
(Extra ones)- Try to include physchograpghics such as carers.
(Extra-ones) try to uses Blumler and Katz-uses and gratification and say how?
(Extra ones)- You can also talk about the variety of different languages spoken and ethnic background people used and who it may target.
Question 2 feedback by Chandni chopra
You have used great information about documentary and about the economy. BUT, the second questions are about representation. However, your's links back to question number one.
(Extra ones)- you can talk about the variety of shots to reveal it's genre.
(Extra ones)- You can discuss about the colours used and how it reveals the genre.
(Extra ones) - ALos, talk about the voiceover, cuts and fades and how its reveals the genre.
(Extra ones)- Make sure your questions are exam styled base because some of them are basically the same questions just re-worded. e.g. questions 1= about the shots, mis-en-scene, voiceover etc, 2nd= representation, 3rd media institution and 4th= target audiences.