SPIDER-MAN TRAILER
This trailer uses a range of techniques to persuade an audience to see the film.firstly this is done by the non diegetic fx sound which pans (giving the effect of moving) this is then supported with the words "you sure you wanna know" this supports barthes theory of enigma codes(makes the audience question).this is done to persuade people to watch the film
also the scene with spider man flying around fulfils what Katz and Blulmer described as the uses and gratifications theory. This shot fulfils the audiences gratifications because is allow them to ‘escape’ from their everyday lives and fantasize about the experience of being a ‘superhero’.
http://www.youtube.com/watch?v=FN3YaybNJ2s
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