the trailer uses many different codes and conventions an example of this is the initial screen shown on the trailer which shows us many different playing modes (scenarios/maps) this establishes the trailer and text. secondly, the POV shots used in all fps (first person shooter) games  gives the effect that you are the person who is doing the damage thus giving the user a link to the game strait away. Thirdly the fast paced cuts creates a frantic/energetic atmosphere. lastly, the shot of the world shows us how vast and big this game is .




1 view of the way this war is being portrayed is as a game and thus almost being a trailer not just for the game but an advertisement for the western world in the current modern warfares(being patriotic). an oppositional look is that the game is an educational tool distributed through a game which makes it more accessible to the youth. a third view of this is to promote anarchy this is supported by the crashed airforce 1 and by destruction of major cities in the trailer.




firstly the logos of both C.O.D and X BOX, this insures customers because of loyalty (which is typical of game like this). Although this game seems globalised: its american origin still shows through during the trailer i.e with the airforce 1 plane crashed and also with the us army uniform this reminds us of americanisation and patriotism which is typical of american games.




firstly, the idea of patriarchy is spread through the trailer (no women) this would most likely appeal to the target audience. secondly, it appeals to the taget audience by being set in many different countries. Thirdly socio-economically this game would be aimed at a wide range of people but mostly students as game consoles are targeted at young teens to young adults.