lewis: April 2012

Monday, 30 April 2012

BBC NEWS ( http://www.bbc.co.uk/i/b01gkh2k/ )

The texts genre is established in multiple ways one being the the music of the text which is high tempo and has a beeping sound running through it similar to the sound of Morse code. this show the audience that fresh information or news is heading towards them another typical convention of the news is the prelude which sets the tone and feel for the oncoming show. This technique is also used as a way of keeping the audience interested as it runs through both the hard story lines covered and the soft story lines such as the story on the prince. Thirdly, the prelude covered a lot of different text genres i.e teen crime and politics this is to grasp as wide as audience as possible lastly the direct mode of address given by the news anchors make us feel like they are talking to us and this is typical because it makes it more informative.

In this extract the current Leverson Inquiry (which is dominating the news) takes a major place in the heart of the news. The way Murdoch is represented in this is negatively because first they take a quote from him (which is positive) and then shows us he is not being truthful this tarnishes is reputation further. They also show us images of mark Dugan fighting for his life after being shot by police. This could be seen as a negative news broadcasting towards the police because of there poor handling of the situation .this is further supported by the words "which lead to the London riots".

This text is typical of a BBC text in many ways for example the national news anchor and the London news anchor both are Asian this could be to show that as a public broadcaster it is keeping up with the times as this country is becoming more multi-cultural. Another reason this is typical of thee BBC is its self boasting this is supported by the phrase " thee BBC has obtained footage..." another reason this is typical is that the program fulfills its motto of to inform (the actual news);educate (explain on new theories i.e the pills) and to entertain which it does through both (soft) news and through including us and making it interactive.

the target audience to this text is supposed to be wide as it is the news. however, certian things about it (i.e the old anchor) makes it more accesable to the elder population. socio economicaly it would probably be aimed at A B C1 .The text also fulfils certian things which can be applied to the uses and gratifications theory; is an approach to understanding why people actively seek out specific media outlets and content for gratification purposes. The theory discusses how users proactively search for media that will not only meet a given need but enhance knowledge, social interactions and diversion. the news is something which the audience would activley seek out to educate themselves.

Thursday, 26 April 2012

the trailer uses many different codes and conventions an example of this is the initial screen shown on the trailer which shows us many different playing modes (scenarios/maps) this establishes the trailer and text. secondly, the POV shots used in all fps (first person shooter) games gives the effect that you are the person who is doing the damage thus giving the user a link to the game strait away. Thirdly the fast paced cuts creates a frantic/energetic atmosphere. lastly, the shot of the world shows us how vast and big this game is .

1 view of the way this war is being portrayed is as a game and thus almost being a trailer not just for the game but an advertisement for the western world in the current modern warfares(being patriotic). an oppositional look is that the game is an educational tool distributed through a game which makes it more accessible to the youth. a third view of this is to promote anarchy this is supported by the crashed airforce 1 and by destruction of major cities in the trailer.

firstly the logos of both C.O.D and X BOX, this insures customers because of loyalty (which is typical of game like this). Although this game seems globalised: its american origin still shows through during the trailer i.e with the airforce 1 plane crashed and also with the us army uniform this reminds us of americanisation and patriotism which is typical of american games.

firstly, the idea of patriarchy is spread through the trailer (no women) this would most likely appeal to the target audience. secondly, it appeals to the taget audience by being set in many different countries. Thirdly socio-economically this game would be aimed at a wide range of people but mostly students as game consoles are targeted at young teens to young adults.