SUPER 8 PROMOTIONS

Super 8 has been promoted in many different ways (print electrical and moving image media) : 

1.     7 eleven (an American food franchise) started a “super 8 movie-check in to space” deal where there was 21,475 prises awarded to winners . they ranged from free cinema tickets to a trip in to space.

1.     

          YOUTUBE : on YouTube there is a channel called: Clevver movies on this channel they interviews some of the cast (image below and they have trailers available) the background is quite feminine so I would say this would mostly be advertising to a market which may not be thinking about watching it.

        many of the cast have twitter and Facebook  ( a place where you can follow famous stars or just your friends and see what they are up too.) this creates an affect of transparency so we feel more involved even though it is not the case.

“Like cloverfield, an earlier J. J. Abrams film, Super 8 was promoted through an extensive viral marketing campaign. The first trailer for the movie was attached to Iron Man 2, released in May 2010. The trailer gave the premise of a section of Area 51 being closed down in 1979 and its contents being transported by freight train to Ohio. A pickup truck drives into the oncoming train, derailing it, and one of the carriages is smashed open while a Super 8 camera films. Fans analyzing the trailer found a hidden message, "Scariest Thing I Ever Saw", contained in the final frames of the trailer. This led to a website, Scariest Thing I Ever Saw, which simulated an old computer and contained various clues to the film's storyline (the computer was eventually revealed to belong to Josh Woodward, the son of Dr. Woodward, who is trying to find out what happened to his father). Another viral website, Rocket Poppeteers was also found, which like Slusho from Cloverfield plays no direct part in the film but is indirectly related. The official Super 8 website also contained an "editing room" section, which asked users to find various clips from around the web and piece them together. When completed, the reel makes up the film found by the kids in Dr. Woodward's trailer, showing the ship disintegrating into individual white cubes, and the alien reaching through the window of its cage and snatching Dr. Woodward. The video game Portal 2 contained an interactive trailer placing the player on board the train before it derails, and showing the carriage being smashed open and the roar of the alien within. The viral campaign generated massive hype for the film long before its release”