slide 1: 

Print media: the problems with print media is that as an item that gives news it is not as immediate as t.v or e-media.alas, it is still a valued member of the "media team"... in the form of billboards it is still obviously there but the form of news is slowly diring because apart from a slight novelty they cant give us anything moving or e-media.

the way this these things promote stuff is through billboards and add space in magazines or newspapers 

moving image media: this promotes media items through advertisement and trailers.

moving image is at the moment falling second best to e-media because e-media gives you the opportunity to watch shows before its air date in your country i.e american shows air date is later in the u.k than in the u.s (obviously) + even when your watching tv at the end of the program they tell you to "go online and follow us on twitter" or "play our online game".

e-media: INTERNET KILLED THE VIDEO AND RADIO STAR

all though e-media should be seen as an amazing tool to make producers jobs "mouse clickers"but alas its not TEI= "the evil internet" sites such as pirate bay make a producers life hell because people can easily download illegal copies of movies music pictures 

SUPER 8 PROMOTIONS

Super 8 has been promoted in many different ways (print electrical and moving image media) : 

1.     7 eleven (an American food franchise) started a “super 8 movie-check in to space” deal where there was 21,475 prises awarded to winners . they ranged from free cinema tickets to a trip in to space.

1.     

          YOUTUBE : on YouTube there is a channel called: Clevver movies on this channel they interviews some of the cast (image below and they have trailers available) the background is quite feminine so I would say this would mostly be advertising to a market which may not be thinking about watching it.

        many of the cast have twitter and Facebook  ( a place where you can follow famous stars or just your friends and see what they are up too.) this creates an affect of transparency so we feel more involved even though it is not the case.

“Like cloverfield, an earlier J. J. Abrams film, Super 8 was promoted through an extensive viral marketing campaign. The first trailer for the movie was attached to Iron Man 2, released in May 2010. The trailer gave the premise of a section of Area 51 being closed down in 1979 and its contents being transported by freight train to Ohio. A pickup truck drives into the oncoming train, derailing it, and one of the carriages is smashed open while a Super 8 camera films. Fans analyzing the trailer found a hidden message, "Scariest Thing I Ever Saw", contained in the final frames of the trailer. This led to a website, Scariest Thing I Ever Saw, which simulated an old computer and contained various clues to the film's storyline (the computer was eventually revealed to belong to Josh Woodward, the son of Dr. Woodward, who is trying to find out what happened to his father). Another viral website, Rocket Poppeteers was also found, which like Slusho from Cloverfield plays no direct part in the film but is indirectly related. The official Super 8 website also contained an "editing room" section, which asked users to find various clips from around the web and piece them together. When completed, the reel makes up the film found by the kids in Dr. Woodward's trailer, showing the ship disintegrating into individual white cubes, and the alien reaching through the window of its cage and snatching Dr. Woodward. The video game Portal 2 contained an interactive trailer placing the player on board the train before it derails, and showing the carriage being smashed open and the roar of the alien within. The viral campaign generated massive hype for the film long before its release”

image analysis

Image 1 

(lighting: low-key - adds to the dramatic portrail of the character)

is a women holding a cigarette and she has red lip stick on. the cigarette could be seen as a falac symbol this suggests it is apart of the film genre film noir ergo she is the femme fatal. the red lipstick connotes seduction, passion, evil and blood. while her hair connotes she may be challenging the patriarchal society hoping to make it matriarchal with her strong independent pose. 

Image 2

This image creates an enigma. We wonder what she is looking at, why she is looking at it? her hands are also on her face, this suggest she is distressed or upset. Her facial expression and pose could relate to the lighting used. In this image top-lighting is used connote an angelic character or propps theory of a damsel in distress .In addition, low key-lighting is used to provide a shadow and mysterious atmosphere. 

Image 3

This man giving a direct mode of address, suggests he is trying to intimidate . This is supported his high status, which is made apparent with the crown. In addition, the uses of top lighting suggest importance of the character. The way the lighting falls show maybe he has luggage because his face is split (two faced).


Image 4

Low key lighting is used in this image to connote a dramatic feel. Top lighting is also used, this could be used to support Propp’s theory. This may infer that he is the hero he is sent from above to use ruff justice This is further supported with the gun, which also plays as a phallic symbol. This may foreshadow what will happen to this character, he could be joined with a female.


Image 5

this image shows a woman with a direct mode of address. As it is evident she is in trouble due to the facial expression, the direct mode of address may be a call for the audience to help her. In addition, under lighting is used to illustrate the genre of the movie, horror. Low-key lighting is used in order to present a dramatic scene

image analysis

THE GODFATHER.

this image taken from the godfather. this is an image of "the don" of the Corleone family:

firstly, this image is low-key and top lit predominantly from the right side this causes the left side to be hardly visible this could be to show he has two personalities or two different sides to him. the back ground is also completely dark this could be seen as a statement saying that he is being engulfed by the sadness and darkness of his work . thirdly, his eyes are not visible, this could be seen as he has no soul or it could be seen as he hides his true feelings because the eyes are seen as an insight to the soul.

trailer analysis

The Maya Cosmic Prophecy: From Sensation to Sensibility

Maya Scholars, in Mexico, Guatemala, Belize, Honduras, El Salvador and North America, have been watching with amusement and dismay as self-styled experts proclaim that ancient Maya prophets foretold an earth-shattering happening to occur December 21, 2012. This predicted phenomenon gets described in contradictory but often cataclysmic fashion--as an ecological collapse, a sunspot storm, a rare cosmic conjunction of the earth, sun, and the galactic center, a new and awesome stage of our evolution, and even a sudden reversal of the Earth's magnetic field which will erase all our computer drives. One even predicts the earth's initiation into a Galactic Federation, whose elders have been accelerating our evolution with a "galactic beam" for the last 5000 years. In sum, the world as we know it will suddenly come to a screeching halt.

These predictions are alleged to be prophecies by so-called "Ancient Mayans" whose "astronomically precise" calendar supposedly terminates on that date. According to such accounts, these mysterious Maya geniuses appeared suddenly, built an extraordinary civilization, designed in it clues for us, and then suddenly, inexplicably, vanished, as if they had completed their terrestrial mission. These same experts claim special credibility for the Maya prophecies by asserting that these historic sages, with their possible extraterrestrial origins, had tapped into an astonishing esoteric wisdom.

2012 is a disaster movie about the end of the world. it is based on a Mayan Cosmic Prophecy. the trailer starts with a non- diagetic eary sound which gets louder through the trailer. it then goes on to pose vague statements which make us try and "fill in the dots" ( a narrative enigma- Levi Strauss) before the end of the trailer it for example
 "This day would come". they also use a news broadcast that rus through some of the clip explaining the fundamentals of the story arc. this part of the trailer is ended by the worlds "what are the odds" this is called dramatic irony. the second half of the trailer is showing the havoc and death caused by the disaster. they emphasise this by putting iconic buildings being destroyed i.e the whitehouse.