slide 1: 

Print media: the problems with print media is that as an item that gives news it is not as immediate as t.v or e-media.alas, it is still a valued member of the "media team"... in the form of billboards it is still obviously there but the form of news is slowly diring because apart from a slight novelty they cant give us anything moving or e-media.

the way this these things promote stuff is through billboards and add space in magazines or newspapers 

moving image media: this promotes media items through advertisement and trailers.

moving image is at the moment falling second best to e-media because e-media gives you the opportunity to watch shows before its air date in your country i.e american shows air date is later in the u.k than in the u.s (obviously) + even when your watching tv at the end of the program they tell you to "go online and follow us on twitter" or "play our online game".

e-media: INTERNET KILLED THE VIDEO AND RADIO STAR

all though e-media should be seen as an amazing tool to make producers jobs "mouse clickers"but alas its not TEI= "the evil internet" sites such as pirate bay make a producers life hell because people can easily download illegal copies of movies music pictures 

SUPER 8 PROMOTIONS

Super 8 has been promoted in many different ways (print electrical and moving image media) : 

1.     7 eleven (an American food franchise) started a “super 8 movie-check in to space” deal where there was 21,475 prises awarded to winners . they ranged from free cinema tickets to a trip in to space.

1.     

          YOUTUBE : on YouTube there is a channel called: Clevver movies on this channel they interviews some of the cast (image below and they have trailers available) the background is quite feminine so I would say this would mostly be advertising to a market which may not be thinking about watching it.

        many of the cast have twitter and Facebook  ( a place where you can follow famous stars or just your friends and see what they are up too.) this creates an affect of transparency so we feel more involved even though it is not the case.

“Like cloverfield, an earlier J. J. Abrams film, Super 8 was promoted through an extensive viral marketing campaign. The first trailer for the movie was attached to Iron Man 2, released in May 2010. The trailer gave the premise of a section of Area 51 being closed down in 1979 and its contents being transported by freight train to Ohio. A pickup truck drives into the oncoming train, derailing it, and one of the carriages is smashed open while a Super 8 camera films. Fans analyzing the trailer found a hidden message, "Scariest Thing I Ever Saw", contained in the final frames of the trailer. This led to a website, Scariest Thing I Ever Saw, which simulated an old computer and contained various clues to the film's storyline (the computer was eventually revealed to belong to Josh Woodward, the son of Dr. Woodward, who is trying to find out what happened to his father). Another viral website, Rocket Poppeteers was also found, which like Slusho from Cloverfield plays no direct part in the film but is indirectly related. The official Super 8 website also contained an "editing room" section, which asked users to find various clips from around the web and piece them together. When completed, the reel makes up the film found by the kids in Dr. Woodward's trailer, showing the ship disintegrating into individual white cubes, and the alien reaching through the window of its cage and snatching Dr. Woodward. The video game Portal 2 contained an interactive trailer placing the player on board the train before it derails, and showing the carriage being smashed open and the roar of the alien within. The viral campaign generated massive hype for the film long before its release”

image analysis

Image 1 

(lighting: low-key - adds to the dramatic portrail of the character)

is a women holding a cigarette and she has red lip stick on. the cigarette could be seen as a falac symbol this suggests it is apart of the film genre film noir ergo she is the femme fatal. the red lipstick connotes seduction, passion, evil and blood. while her hair connotes she may be challenging the patriarchal society hoping to make it matriarchal with her strong independent pose. 

Image 2

This image creates an enigma. We wonder what she is looking at, why she is looking at it? her hands are also on her face, this suggest she is distressed or upset. Her facial expression and pose could relate to the lighting used. In this image top-lighting is used connote an angelic character or propps theory of a damsel in distress .In addition, low key-lighting is used to provide a shadow and mysterious atmosphere. 

Image 3

This man giving a direct mode of address, suggests he is trying to intimidate . This is supported his high status, which is made apparent with the crown. In addition, the uses of top lighting suggest importance of the character. The way the lighting falls show maybe he has luggage because his face is split (two faced).


Image 4

Low key lighting is used in this image to connote a dramatic feel. Top lighting is also used, this could be used to support Propp’s theory. This may infer that he is the hero he is sent from above to use ruff justice This is further supported with the gun, which also plays as a phallic symbol. This may foreshadow what will happen to this character, he could be joined with a female.


Image 5

this image shows a woman with a direct mode of address. As it is evident she is in trouble due to the facial expression, the direct mode of address may be a call for the audience to help her. In addition, under lighting is used to illustrate the genre of the movie, horror. Low-key lighting is used in order to present a dramatic scene

image analysis

THE GODFATHER.

this image taken from the godfather. this is an image of "the don" of the Corleone family:

firstly, this image is low-key and top lit predominantly from the right side this causes the left side to be hardly visible this could be to show he has two personalities or two different sides to him. the back ground is also completely dark this could be seen as a statement saying that he is being engulfed by the sadness and darkness of his work . thirdly, his eyes are not visible, this could be seen as he has no soul or it could be seen as he hides his true feelings because the eyes are seen as an insight to the soul.

trailer analysis

The Maya Cosmic Prophecy: From Sensation to Sensibility

Maya Scholars, in Mexico, Guatemala, Belize, Honduras, El Salvador and North America, have been watching with amusement and dismay as self-styled experts proclaim that ancient Maya prophets foretold an earth-shattering happening to occur December 21, 2012. This predicted phenomenon gets described in contradictory but often cataclysmic fashion--as an ecological collapse, a sunspot storm, a rare cosmic conjunction of the earth, sun, and the galactic center, a new and awesome stage of our evolution, and even a sudden reversal of the Earth's magnetic field which will erase all our computer drives. One even predicts the earth's initiation into a Galactic Federation, whose elders have been accelerating our evolution with a "galactic beam" for the last 5000 years. In sum, the world as we know it will suddenly come to a screeching halt.

These predictions are alleged to be prophecies by so-called "Ancient Mayans" whose "astronomically precise" calendar supposedly terminates on that date. According to such accounts, these mysterious Maya geniuses appeared suddenly, built an extraordinary civilization, designed in it clues for us, and then suddenly, inexplicably, vanished, as if they had completed their terrestrial mission. These same experts claim special credibility for the Maya prophecies by asserting that these historic sages, with their possible extraterrestrial origins, had tapped into an astonishing esoteric wisdom.

2012 is a disaster movie about the end of the world. it is based on a Mayan Cosmic Prophecy. the trailer starts with a non- diagetic eary sound which gets louder through the trailer. it then goes on to pose vague statements which make us try and "fill in the dots" ( a narrative enigma- Levi Strauss) before the end of the trailer it for example
 "This day would come". they also use a news broadcast that rus through some of the clip explaining the fundamentals of the story arc. this part of the trailer is ended by the worlds "what are the odds" this is called dramatic irony. the second half of the trailer is showing the havoc and death caused by the disaster. they emphasise this by putting iconic buildings being destroyed i.e the whitehouse.

super (average) 8

the film written and directed by J.J. Abrams for me was a slight disappointment. As a homage to steven Spielberg it ticked all the conventional boxes, but for me that was half the problem. it's story line lacked originality with army fighting a 'good' alien. For me it was like a child that couldn't get any attention so they made loads of pointless noise  in a lack luster attempt for people to look at it. alas, it did have some redeeming features like the performance of all of the child actors ... They put the adults in the film to shame(which i guess is still a kind of criticism). with all of this it still kept me glued to the screen, its geeky endearing charm worked on me it kept me hooked from start to finnish.


At the end of the film they showed us the kids final movie and in my opinion it was a more polished and less farcical than the original. i feel that the fact that they tried to keep the violence and dark theme to a minimum to keep with in a PG-13(12 A) hindered a decent story line .

super 8 in my opinion may as well have been Humpty Dumpty the film started and then it ended while having explosions in the middle and with a film like this i was waiting for a twist or a shock death or something to make us interact with characters.


Story line ***
Visual *****
complete film **


although for me it was a disappointment, I still left with a cheeky grin on my face knowing order was restored by kids (cringe) but for me that was the film cringe worthy but it still made me smile.

GHS media award

A few nights ago it was the GHS anual media awards yay! All in all i saw some quite good productions and some ... Interesting one's as a whole though the night was pretty awesome. my two favorite productions had to be the music video "I hate love" and probably 'outsider'. I feel the year 13 productions were ALOT better than the year 12s maybe a year made all the difference although saying that the worst production of the night was a year 13's (in my humble opinion).

outsider :

I feel outsider was definitely the exception being one of the best productions of the night . The  supernatural horror starts showing a girl obviously uncomfortable rolling about , as you watch on further it becomes apparent that a group of boys raped her and her ghost is haunting them (at least thats what i think it was about) this production was so affective because they captured the spirit of the horror genre ... it's all about spectacle rather than the technical side of the story line. This production left me in drewling at the scream wanting more

www: excellently shot , a lack of words (a poor microphone with almost no bass which threatened to break the tension)and decent mise-en-scene

ebi: it was longer


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I HATE LOVE:

The music video i think was delivered expertly it felt like i just turned over to MTV plus the song (originally by jojo) was sung quite well wich jus added to the euphoric feel of the music video. This sons lyrics moans a hell of a lot about the patriarchal society we live in and yet in the music video they went for a shot of an outline of a female  dancing provocatively... hey but who am i to say this is wrong Beyonce does worse in " run the world "... I jus feel removing her features as a person and leaving it just as an outline objectifies her even more re-enforcing the male gaze.

www: the video was pretty awesome not many faults

ebi: it lacked originality because it was jus a direct cover ... it would have been more interesting if they turned the song to a ballad and done a music vide of that!!!

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