TIME PERIOD 0:00 -1:35

Question 1

how does the text persuade the viewer to watch on ?

The film starts with the words "nothing is more powerful than an idea whose time has come" this statement is extremely vague but also persuades you to watch on. This supports the theory of enigma code by Barthes. Enigma codes, basically means when some thing is wrapped up in an enigma. this is an effective way to entice the viewer to watch on because it makes them raise questions about the statement. 

The piece then goes on to show us pictures of the planet this could connote the joining of humanity through one common goal. A better planet. an opposition theory could be is that it is reminding us that we are all little more than apes clinging on to a rock (reminding us how insignificant we are alone) but reminding us how amazing as a whole we could be.  This is followed by showing us many different clips of (happy) people which shows us that this planet can be wonderful and special if we want it to be.

the musicality and sound of the piece starts of in a minor tone and has muffled radio sounds (non- dietetic.) the minor tones will make the people watching it feel sad or emotional when listening to it while the radio noises could connote the fact that they want us to listen up!

Question 2

what techniques does this use that are typical of its genre?

the genre of this film is a charity advertisement (disguised as a documentary) and this is supported by some typical conventions of documentary used i.e the voice over. it also gives us a sense that this could be a meaning full video trying to promote a charity or... it could be a video of propaganda. The beginning stylization of it is set to be reflective like many charity advertisements start i.e RSPCA might have a vague statement about animal cruelty which makes the viewer think about the subject.

you could argue that it plays on the fact that currently people in the world are having money issues (because of the poor state of the economy) and because of that the use of these devices might remind them that they are not the most deprived in the world. alas, by disguising this film as a documentary it makes people believe everything what is said (propaganda or not)

Question 3

in what ways are the audience persuaded that this is a worthy cause for there money ?

although at this stage the clip is not asking for money it becomes notably obvious that this is not just a film to watch and forget about and instead is something that wants to get people talking (free publicity)

firstly the audience of this text is aimed at young fresh mines and liberal or one nation conservatism minded adults. This makes using the socioeconomic scale hard because it it arguably as an advert is promoting A,B,C1 to invest by using the pressure from students and young adult (who are in group E) who actively search for this type of media this then brings in the uses and gratification theory.

Question 4

How is the brand of the text represented ?

kony 2012 is represented positively because firstly, it is shown as a documentary(educating the public). secondly, it is showing a mirror to society which makes it seem like it is more intellectual and has to share what it sees. thirdly it promotes "the American dream" (which is somebody with nothing can grow to live the bachelor lifestyle)which is a goal which the world as individuals love aka embracing Americanization.

one example of kony 2012 trying to be globalized using the "American dream" platform is the fact that it was release on you tube and vimeo. two media outlets which are world wide.

1- work harder and complete homework on time
2- improve writing
3-learn ALL of the theories
4- more effort

oh yeeee

                      SPIDER-MAN TRAILER 

This trailer uses a range of techniques to persuade an audience to see the film.firstly this is done by the non diegetic fx sound which pans (giving the effect of moving) this is then supported with the words "you sure you wanna know" this supports barthes theory of enigma codes(makes the audience question).this is done to persuade people to watch the film

also the scene with spider man flying around fulfils what Katz and Blulmer described as the uses and gratifications theory. This shot fulfils the audiences gratifications because is allow them to ‘escape’ from their everyday lives and fantasize about the experience of being a ‘superhero’.




http://www.youtube.com/watch?v=FN3YaybNJ2s 

doc forms ...

The actuality film is a non-fiction film genre that like the documentary film uses footage of real events, places, and things, yet unlike the documentary is not structured into a larger argument, picture of the phenomenon or coherent whole. In practice, actuality films preceded the emergence of the documentary. During the era of early cinema, actualities—usually lasting no more than a minute or two.


 http://davidlavery.net/writings/Nanook_of_the_North.pdf

http://www.nickbroomfield.com/

lifestyle programmes are usualy asperational and focus on accomplishing practical objectives

london marathons are filmed in a documentary style because that is the easiest way to show the LIVE show and the easiest way to get the facts accross. similarly football, basketball and most sports do this.

big bro = fly on the wall

I think that lifesyle programmes are asperational enertainment programmes because the institutions they are usualy on in the uk (bbc, itv) are in direct 'entertainment' competition.

http://en.wikipedia.org/wiki/Airport_(TV_series)

Lego commercial

LEGO 

COMMERCIAL

i've done my homework :D

i've done my homework :D

What is being done by the soundtrack/ voiceover/ dialogue?

1. The voiceover is there because the director(s) want to introduce them to the viewer and by doing this it creates a "trust" element it also is done quite informally which makes her seem like a peer or friend
2.  the music is all modern this is because the demo graph this program is  aimed at listen' to this type of music

What sound and visual techniques are used to convey meaning?

1. the music and visuals as i said are aimed at the youth and this shows that the 'youth culture' is comfortable with sex and don't see it as a big deal

What are the denotative meanings and connotations?

1. the denotative meanings are tat how easy it is for the youth to start sexual relation
2. the connotative meanings are how shocking and and how sexualy active the generation is and how they need to be carefull  

What is the significance of the mise-en-scene?

  the muse-en-scene is mostly sub urban areas either bedrooms (where conventional sex happens) this shows how comfotable we are with the situation

What assumptions about the audience are made?

that we are all sex freaks
How might the audience react to the text?

the target audience are likely to be sexually active or want to be sexually active but people who are not and do watch it may be slightly offended because essentially the program brings in to question the youths morals and religion
How does the text appeal to the audience?

because it is personal to each audience member in the sense of this program is directing itself to each member of its audience trying to get a message across

 

Who is the target audience?

16- 24

 

To which genre/s does the text belong?
 documentary

Which generic conventions is the text using?

voice over, interviews and music to direct the audiences emotions
 

What are the audiences’ generic expectations are they fulfilled or subverted?

their expectations are to be told about sex stories and it is fulfilled
 

Who is being represented?
 16- 25 year olds  all sexualitys

What is being represented?
 our obsession with sex (online)

Why is the subject being represented in this way?
 because if this was done in any other way it would seem as a lecture

Are there any stereotypes?
 yes, that EVERYBODY is like "wamm bam thank you mam"

Is the representation fair and accurate?

NO
 

What are the major ideologies, values and assumptions behind the text?
 to be careful online and to not be hoes or man hoes

How are these ideas and values put across in the text?

through the presenters reactions to the stories told. the presenter is young and attractive therefore boys ( the worst perpetrators) will listen to her.
 

How did the institution affect the text?
 by being on bbc3 (a channel for the youth) means it can show more raw materials

What is the institutional source of the text?
 bbc3

How has the text been distributed?
 through the t.v

Who owns and controls the institution?
 the people

 the text a public service

 

i've done my homework :D

What is being done by the soundtrack/ voiceover/ dialogue?

1. The voiceover is there because the director(s) want to introduce them to the viewer and by doing this it creates a "trust" element it also is done quite informally which makes her seem like a peer or friend
2.  the music is all modern this is because the demo graph this program is  aimed at listen' to this type of music

What sound and visual techniques are used to convey meaning?

1. the music and visuals as i said are aimed at the youth and this shows that the 'youth culture' is comfortable with sex and don't see it as a big deal

What are the denotative meanings and connotations?

1. the denotative meanings are tat how easy it is for the youth to start sexual relation
2. the connotative meanings are how shocking and and how sexualy active the generation is and how they need to be carefull  

What is the significance of the mise-en-scene?

  the muse-en-scene is mostly sub urban areas either bedrooms (where conventional sex happens) this shows how comfotable we are with the situation

What assumptions about the audience are made?

that we are all sex freaks
How might the audience react to the text?

the target audience are likely to be sexually active or want to be sexually active but people who are not and do watch it may be slightly offended because essentially the program brings in to question the youths morals and religion
How does the text appeal to the audience?

because it is personal to each audience member in the sense of this program is directing itself to each member of its audience trying to get a message across

 

Who is the target audience?

16- 24

 

To which genre/s does the text belong?
 documentary

Which generic conventions is the text using?

voice over, interviews and music to direct the audiences emotions
 

What are the audiences’ generic expectations are they fulfilled or subverted?

their expectations are to be told about sex stories and it is fulfilled
 

Who is being represented?
 16- 25 year olds  all sexualitys

What is being represented?
 our obsession with sex (online)

Why is the subject being represented in this way?
 because if this was done in any other way it would seem as a lecture

Are there any stereotypes?
 yes, that EVERYBODY is like "wamm bam thank you mam"

Is the representation fair and accurate?

NO
 

What are the major ideologies, values and assumptions behind the text?
 to be careful online and to not be hoes or man hoes

How are these ideas and values put across in the text?

through the presenters reactions to the stories told. the presenter is young and attractive therefore boys ( the worst perpetrators) will listen to her.
 

How did the institution affect the text?
 by being on bbc3 (a channel for the youth) means it can show more raw materials

What is the institutional source of the text?
 bbc3

How has the text been distributed?
 through the t.v

Who owns and controls the institution?
 the people

 the text a public service