Lego commercial

LEGO 

COMMERCIAL

i've done my homework :D

i've done my homework :D

What is being done by the soundtrack/ voiceover/ dialogue?

1. The voiceover is there because the director(s) want to introduce them to the viewer and by doing this it creates a "trust" element it also is done quite informally which makes her seem like a peer or friend
2.  the music is all modern this is because the demo graph this program is  aimed at listen' to this type of music

What sound and visual techniques are used to convey meaning?

1. the music and visuals as i said are aimed at the youth and this shows that the 'youth culture' is comfortable with sex and don't see it as a big deal

What are the denotative meanings and connotations?

1. the denotative meanings are tat how easy it is for the youth to start sexual relation
2. the connotative meanings are how shocking and and how sexualy active the generation is and how they need to be carefull  

What is the significance of the mise-en-scene?

  the muse-en-scene is mostly sub urban areas either bedrooms (where conventional sex happens) this shows how comfotable we are with the situation

What assumptions about the audience are made?

that we are all sex freaks
How might the audience react to the text?

the target audience are likely to be sexually active or want to be sexually active but people who are not and do watch it may be slightly offended because essentially the program brings in to question the youths morals and religion
How does the text appeal to the audience?

because it is personal to each audience member in the sense of this program is directing itself to each member of its audience trying to get a message across

 

Who is the target audience?

16- 24

 

To which genre/s does the text belong?
 documentary

Which generic conventions is the text using?

voice over, interviews and music to direct the audiences emotions
 

What are the audiences’ generic expectations are they fulfilled or subverted?

their expectations are to be told about sex stories and it is fulfilled
 

Who is being represented?
 16- 25 year olds  all sexualitys

What is being represented?
 our obsession with sex (online)

Why is the subject being represented in this way?
 because if this was done in any other way it would seem as a lecture

Are there any stereotypes?
 yes, that EVERYBODY is like "wamm bam thank you mam"

Is the representation fair and accurate?

NO
 

What are the major ideologies, values and assumptions behind the text?
 to be careful online and to not be hoes or man hoes

How are these ideas and values put across in the text?

through the presenters reactions to the stories told. the presenter is young and attractive therefore boys ( the worst perpetrators) will listen to her.
 

How did the institution affect the text?
 by being on bbc3 (a channel for the youth) means it can show more raw materials

What is the institutional source of the text?
 bbc3

How has the text been distributed?
 through the t.v

Who owns and controls the institution?
 the people

 the text a public service

 

i've done my homework :D

What is being done by the soundtrack/ voiceover/ dialogue?

1. The voiceover is there because the director(s) want to introduce them to the viewer and by doing this it creates a "trust" element it also is done quite informally which makes her seem like a peer or friend
2.  the music is all modern this is because the demo graph this program is  aimed at listen' to this type of music

What sound and visual techniques are used to convey meaning?

1. the music and visuals as i said are aimed at the youth and this shows that the 'youth culture' is comfortable with sex and don't see it as a big deal

What are the denotative meanings and connotations?

1. the denotative meanings are tat how easy it is for the youth to start sexual relation
2. the connotative meanings are how shocking and and how sexualy active the generation is and how they need to be carefull  

What is the significance of the mise-en-scene?

  the muse-en-scene is mostly sub urban areas either bedrooms (where conventional sex happens) this shows how comfotable we are with the situation

What assumptions about the audience are made?

that we are all sex freaks
How might the audience react to the text?

the target audience are likely to be sexually active or want to be sexually active but people who are not and do watch it may be slightly offended because essentially the program brings in to question the youths morals and religion
How does the text appeal to the audience?

because it is personal to each audience member in the sense of this program is directing itself to each member of its audience trying to get a message across

 

Who is the target audience?

16- 24

 

To which genre/s does the text belong?
 documentary

Which generic conventions is the text using?

voice over, interviews and music to direct the audiences emotions
 

What are the audiences’ generic expectations are they fulfilled or subverted?

their expectations are to be told about sex stories and it is fulfilled
 

Who is being represented?
 16- 25 year olds  all sexualitys

What is being represented?
 our obsession with sex (online)

Why is the subject being represented in this way?
 because if this was done in any other way it would seem as a lecture

Are there any stereotypes?
 yes, that EVERYBODY is like "wamm bam thank you mam"

Is the representation fair and accurate?

NO
 

What are the major ideologies, values and assumptions behind the text?
 to be careful online and to not be hoes or man hoes

How are these ideas and values put across in the text?

through the presenters reactions to the stories told. the presenter is young and attractive therefore boys ( the worst perpetrators) will listen to her.
 

How did the institution affect the text?
 by being on bbc3 (a channel for the youth) means it can show more raw materials

What is the institutional source of the text?
 bbc3

How has the text been distributed?
 through the t.v

Who owns and controls the institution?
 the people

 the text a public service

 

slide 1: 

Print media: the problems with print media is that as an item that gives news it is not as immediate as t.v or e-media.alas, it is still a valued member of the "media team"... in the form of billboards it is still obviously there but the form of news is slowly diring because apart from a slight novelty they cant give us anything moving or e-media.

the way this these things promote stuff is through billboards and add space in magazines or newspapers 

moving image media: this promotes media items through advertisement and trailers.

moving image is at the moment falling second best to e-media because e-media gives you the opportunity to watch shows before its air date in your country i.e american shows air date is later in the u.k than in the u.s (obviously) + even when your watching tv at the end of the program they tell you to "go online and follow us on twitter" or "play our online game".

e-media: INTERNET KILLED THE VIDEO AND RADIO STAR

all though e-media should be seen as an amazing tool to make producers jobs "mouse clickers"but alas its not TEI= "the evil internet" sites such as pirate bay make a producers life hell because people can easily download illegal copies of movies music pictures 

SUPER 8 PROMOTIONS

Super 8 has been promoted in many different ways (print electrical and moving image media) : 

1.     7 eleven (an American food franchise) started a “super 8 movie-check in to space” deal where there was 21,475 prises awarded to winners . they ranged from free cinema tickets to a trip in to space.

1.     

          YOUTUBE : on YouTube there is a channel called: Clevver movies on this channel they interviews some of the cast (image below and they have trailers available) the background is quite feminine so I would say this would mostly be advertising to a market which may not be thinking about watching it.

        many of the cast have twitter and Facebook  ( a place where you can follow famous stars or just your friends and see what they are up too.) this creates an affect of transparency so we feel more involved even though it is not the case.

“Like cloverfield, an earlier J. J. Abrams film, Super 8 was promoted through an extensive viral marketing campaign. The first trailer for the movie was attached to Iron Man 2, released in May 2010. The trailer gave the premise of a section of Area 51 being closed down in 1979 and its contents being transported by freight train to Ohio. A pickup truck drives into the oncoming train, derailing it, and one of the carriages is smashed open while a Super 8 camera films. Fans analyzing the trailer found a hidden message, "Scariest Thing I Ever Saw", contained in the final frames of the trailer. This led to a website, Scariest Thing I Ever Saw, which simulated an old computer and contained various clues to the film's storyline (the computer was eventually revealed to belong to Josh Woodward, the son of Dr. Woodward, who is trying to find out what happened to his father). Another viral website, Rocket Poppeteers was also found, which like Slusho from Cloverfield plays no direct part in the film but is indirectly related. The official Super 8 website also contained an "editing room" section, which asked users to find various clips from around the web and piece them together. When completed, the reel makes up the film found by the kids in Dr. Woodward's trailer, showing the ship disintegrating into individual white cubes, and the alien reaching through the window of its cage and snatching Dr. Woodward. The video game Portal 2 contained an interactive trailer placing the player on board the train before it derails, and showing the carriage being smashed open and the roar of the alien within. The viral campaign generated massive hype for the film long before its release”

image analysis

Image 1 

(lighting: low-key - adds to the dramatic portrail of the character)

is a women holding a cigarette and she has red lip stick on. the cigarette could be seen as a falac symbol this suggests it is apart of the film genre film noir ergo she is the femme fatal. the red lipstick connotes seduction, passion, evil and blood. while her hair connotes she may be challenging the patriarchal society hoping to make it matriarchal with her strong independent pose. 

Image 2

This image creates an enigma. We wonder what she is looking at, why she is looking at it? her hands are also on her face, this suggest she is distressed or upset. Her facial expression and pose could relate to the lighting used. In this image top-lighting is used connote an angelic character or propps theory of a damsel in distress .In addition, low key-lighting is used to provide a shadow and mysterious atmosphere. 

Image 3

This man giving a direct mode of address, suggests he is trying to intimidate . This is supported his high status, which is made apparent with the crown. In addition, the uses of top lighting suggest importance of the character. The way the lighting falls show maybe he has luggage because his face is split (two faced).


Image 4

Low key lighting is used in this image to connote a dramatic feel. Top lighting is also used, this could be used to support Propp’s theory. This may infer that he is the hero he is sent from above to use ruff justice This is further supported with the gun, which also plays as a phallic symbol. This may foreshadow what will happen to this character, he could be joined with a female.


Image 5

this image shows a woman with a direct mode of address. As it is evident she is in trouble due to the facial expression, the direct mode of address may be a call for the audience to help her. In addition, under lighting is used to illustrate the genre of the movie, horror. Low-key lighting is used in order to present a dramatic scene

image analysis

THE GODFATHER.

this image taken from the godfather. this is an image of "the don" of the Corleone family:

firstly, this image is low-key and top lit predominantly from the right side this causes the left side to be hardly visible this could be to show he has two personalities or two different sides to him. the back ground is also completely dark this could be seen as a statement saying that he is being engulfed by the sadness and darkness of his work . thirdly, his eyes are not visible, this could be seen as he has no soul or it could be seen as he hides his true feelings because the eyes are seen as an insight to the soul.