BBC NEWS ( http://www.bbc.co.uk/i/b01gkh2k/ )

The texts genre is established in multiple ways one being the the music of the text which is high tempo and has a beeping sound running through it similar to the sound of Morse code. this show the audience that fresh information or news is heading towards them another typical convention of the news is the prelude which sets the tone and feel for the oncoming show. This technique is also used as a way of keeping the audience interested as it runs through both the hard story lines covered and the soft story lines such as the story on the prince. Thirdly, the prelude covered a lot of different text genres i.e teen crime and politics this is to grasp as wide as audience as possible lastly the direct mode of address given by the news anchors  make us feel like they are talking to us and this is typical because it makes it more informative.






In this extract the current Leverson Inquiry (which is dominating the news) takes a major  place in the heart of the news. The way Murdoch is represented in this is negatively because first they take a quote from him (which is positive) and then shows us he is not being truthful this tarnishes is reputation further. They also show us images of mark Dugan fighting for his life after being shot by police. This could be seen as a negative news broadcasting towards the police because of there poor handling of the situation .this is further supported by the words "which lead to the London riots".






This text is typical of a BBC text in many ways for example the national news anchor and the London news anchor both are Asian this could be to show that as a public broadcaster it is keeping up with the times as this country is becoming more multi-cultural. Another reason this is typical of thee BBC is its self boasting this is supported by the phrase " thee BBC has obtained footage..." another reason this is typical is that the program fulfills its motto of to inform (the actual news);educate (explain on new theories i.e the pills) and to entertain which it does through both (soft) news and through including us and making it interactive.






the target audience to this text is supposed to be wide as it is the news. however, certian things about it (i.e the old anchor) makes it more accesable to the elder population. socio economicaly it would probably be aimed at A B C1 .The text also fulfils certian things which can be applied to the uses and gratifications theory; is an approach to understanding why people actively seek out specific media outlets and content for gratification purposes. The theory discusses how users proactively search for media that will not only meet a given need but enhance knowledge, social interactions and diversion. the news is something which the audience would activley seek out to educate themselves.

the trailer uses many different codes and conventions an example of this is the initial screen shown on the trailer which shows us many different playing modes (scenarios/maps) this establishes the trailer and text. secondly, the POV shots used in all fps (first person shooter) games  gives the effect that you are the person who is doing the damage thus giving the user a link to the game strait away. Thirdly the fast paced cuts creates a frantic/energetic atmosphere. lastly, the shot of the world shows us how vast and big this game is .




1 view of the way this war is being portrayed is as a game and thus almost being a trailer not just for the game but an advertisement for the western world in the current modern warfares(being patriotic). an oppositional look is that the game is an educational tool distributed through a game which makes it more accessible to the youth. a third view of this is to promote anarchy this is supported by the crashed airforce 1 and by destruction of major cities in the trailer.




firstly the logos of both C.O.D and X BOX, this insures customers because of loyalty (which is typical of game like this). Although this game seems globalised: its american origin still shows through during the trailer i.e with the airforce 1 plane crashed and also with the us army uniform this reminds us of americanisation and patriotism which is typical of american games.




firstly, the idea of patriarchy is spread through the trailer (no women) this would most likely appeal to the target audience. secondly, it appeals to the taget audience by being set in many different countries. Thirdly socio-economically this game would be aimed at a wide range of people but mostly students as game consoles are targeted at young teens to young adults.

HEAT

how does the advert keep the audience intrigue the viewer?

NIKE

how does the advert persuade you to buy its products ?

ADDIDAS

how is this advert show of the brand image ?

LYNX

how does this advert persuade you to by this product ?

2012

how does this product make us want to see it ?

SOUL PLANE

who is this film aimed at ?

CASH MY GOLD

how does this advert persuade you to cash your gold?

CABIN IN THE WOODS

in what way does this trailer make you want to see the film?

FRIENDS WITH BENEFITS

How does the trailer persuade you to watch the film?

THE VOICE

how does this piece create a "hype for the piece?

mirror

how does this piece engage the audience?

Senna

how does the trailer persuade you to watch the movie ?

BATMAN

how does this trailer persuade you to watch the trailer ?

minaj

how is this video typical of it's industry?

beyonce

how does/does not stick to the stereotypes of the music industry ?

TIME PERIOD 0:00 -1:35

Question 1

how does the text persuade the viewer to watch on ?

The film starts with the words "nothing is more powerful than an idea whose time has come" this statement is extremely vague but also persuades you to watch on. This supports the theory of enigma code by Barthes. Enigma codes, basically means when some thing is wrapped up in an enigma. this is an effective way to entice the viewer to watch on because it makes them raise questions about the statement. 

The piece then goes on to show us pictures of the planet this could connote the joining of humanity through one common goal. A better planet. an opposition theory could be is that it is reminding us that we are all little more than apes clinging on to a rock (reminding us how insignificant we are alone) but reminding us how amazing as a whole we could be.  This is followed by showing us many different clips of (happy) people which shows us that this planet can be wonderful and special if we want it to be.

the musicality and sound of the piece starts of in a minor tone and has muffled radio sounds (non- dietetic.) the minor tones will make the people watching it feel sad or emotional when listening to it while the radio noises could connote the fact that they want us to listen up!

Question 2

what techniques does this use that are typical of its genre?

the genre of this film is a charity advertisement (disguised as a documentary) and this is supported by some typical conventions of documentary used i.e the voice over. it also gives us a sense that this could be a meaning full video trying to promote a charity or... it could be a video of propaganda. The beginning stylization of it is set to be reflective like many charity advertisements start i.e RSPCA might have a vague statement about animal cruelty which makes the viewer think about the subject.

you could argue that it plays on the fact that currently people in the world are having money issues (because of the poor state of the economy) and because of that the use of these devices might remind them that they are not the most deprived in the world. alas, by disguising this film as a documentary it makes people believe everything what is said (propaganda or not)

Question 3

in what ways are the audience persuaded that this is a worthy cause for there money ?

although at this stage the clip is not asking for money it becomes notably obvious that this is not just a film to watch and forget about and instead is something that wants to get people talking (free publicity)

firstly the audience of this text is aimed at young fresh mines and liberal or one nation conservatism minded adults. This makes using the socioeconomic scale hard because it it arguably as an advert is promoting A,B,C1 to invest by using the pressure from students and young adult (who are in group E) who actively search for this type of media this then brings in the uses and gratification theory.

Question 4

How is the brand of the text represented ?

kony 2012 is represented positively because firstly, it is shown as a documentary(educating the public). secondly, it is showing a mirror to society which makes it seem like it is more intellectual and has to share what it sees. thirdly it promotes "the American dream" (which is somebody with nothing can grow to live the bachelor lifestyle)which is a goal which the world as individuals love aka embracing Americanization.

one example of kony 2012 trying to be globalized using the "American dream" platform is the fact that it was release on you tube and vimeo. two media outlets which are world wide.

1- work harder and complete homework on time
2- improve writing
3-learn ALL of the theories
4- more effort

oh yeeee

                      SPIDER-MAN TRAILER 

This trailer uses a range of techniques to persuade an audience to see the film.firstly this is done by the non diegetic fx sound which pans (giving the effect of moving) this is then supported with the words "you sure you wanna know" this supports barthes theory of enigma codes(makes the audience question).this is done to persuade people to watch the film

also the scene with spider man flying around fulfils what Katz and Blulmer described as the uses and gratifications theory. This shot fulfils the audiences gratifications because is allow them to ‘escape’ from their everyday lives and fantasize about the experience of being a ‘superhero’.




http://www.youtube.com/watch?v=FN3YaybNJ2s 

doc forms ...

The actuality film is a non-fiction film genre that like the documentary film uses footage of real events, places, and things, yet unlike the documentary is not structured into a larger argument, picture of the phenomenon or coherent whole. In practice, actuality films preceded the emergence of the documentary. During the era of early cinema, actualities—usually lasting no more than a minute or two.


 http://davidlavery.net/writings/Nanook_of_the_North.pdf

http://www.nickbroomfield.com/

lifestyle programmes are usualy asperational and focus on accomplishing practical objectives

london marathons are filmed in a documentary style because that is the easiest way to show the LIVE show and the easiest way to get the facts accross. similarly football, basketball and most sports do this.

big bro = fly on the wall

I think that lifesyle programmes are asperational enertainment programmes because the institutions they are usualy on in the uk (bbc, itv) are in direct 'entertainment' competition.

http://en.wikipedia.org/wiki/Airport_(TV_series)